Sparkasse - Olympic Games Rio 2016

The Sparkasse Finance Group is Germany’s largest non-public sponsor of sports. Many Olympic athletes were supported by their local savings banks. To highlight this, we developed a campaign for the Olympic Games in Rio 2016. Besides a classic campaign (print and TVC), we sent a fan reporter to Rio. My role: Creative Director, ideation, concept, art director.

What makes this project so special is, that it started as an almost non-digital project. But after we presented our digital ideas to the client the project started to grow in a more and more digital direction. Eventually, the Fan-reporter was also a success among the athletes. Sparkasse continued their engagement with him for the Winter Olympics 2018 in Pyeongchang.

The idea was to get as close to the action as possible and thus set ourselves apart from the usual press material. Every day our fan reporters met and cheered on the athletes, carried out interviews, sent fan messages and much more. The home of the fan reporter blog was on the official German Olympic team website.