The design is based on the new style guide for ZOO, created by advice
For the app, I wanted to keep the bold typography and striking colours. It turned out the colours were not optimized for digital and had too little contrast.
Use cases
The focus in this phase is on the annual pass holder. The app consists of three primary use cases around the yearly pass.
The focus in this phase is on the annual pass holder. The app consists of three primary use cases around the yearly pass.
Challenge
Another problem we wanted to solve with the app is to get visitors faster through the entrance. It is possible to add all annual passes for the entire family. You are simply swiping through the passes.
Another problem we wanted to solve with the app is to get visitors faster through the entrance. It is possible to add all annual passes for the entire family. You are simply swiping through the passes.
We also played with customizable passes
Early wire frames
